In the fast-moving world of property management, learning never stops but tracking it was anything but simple. At Centrick, training was happening in pockets. Employees attended workshops, joined external industry webinars, or completed compliance courses, but there was no single place to capture it all.

Continuing Professional Development (CPD) hours, vital for proving professional standing and keeping up to date with changes in regulation were tracked manually. For employees, this meant extra administrative work and uncertainty about whether their efforts were being recognised. For a growing business they were in danger of creating blind spots, making it hard to identify learning trends, or measure impact.

Key Pain Points:

• Learning was fragmented across digital, physical, and external experiences
  
• CPD tracking was manual and time-consuming
  
• L&D didn’t have complete visibility into engagement and uptake
  
• Risk of missed development and growth opportunities

As a business committed to developing its people and strengthening skills across the sector, Centrick recognised the need for a more structured, visible approach to learning.

Centrick turned to HowNow to bring all learning into one place, creating Centrick Academy, a central hub capturing every learning moment, no matter where it took place.

Three Pillars of the Solution:

1. Integrated Digital Learning: Targeted digital pathways provided employees with immediate, relevant upskilling opportunities.
   
   
2. Physical Event Management: In-person workshops and internal training sessions were coordinated and tracked through HowNow, ensuring no learning went unrecorded.
   
   
3. Log Learning: Employees could self-report external industry events, webinars, or workshops, giving every CPD minute visibility in one system.

Adoption was encouraged through clear communication, leadership support, and a focus on how CentrickAcademy made professional growth visible and valuable. Early feedback showed that employees appreciated having a single, transparent place to track their development. In fact, activation was strong from the very beginning. While the monthly active usage averaged 44% in October 2023, it steadily grew over the following months, reaching a consistent 74% monthly average, highlighting the platform’s increasing engagement and value to Centrick employees.

With Centrick Academy in place, Centrick had a 360-degree view of learning across the organisation. Employees could see their own professional journeys in real time, while L&D teams and leadership gained enhanced actionable insights.

Impact for Employees:

• Effortless CPD Tracking: Employees now have a live digital passport of professional growth, automatically tracking internal and external learning.
  
  
• Ownership of Development: Staff can self-report and see all their efforts recognised, increasing engagement and motivation.
  
  

Impact for L&D Teams:

• From Burden to Governance: No more scattered spreadsheets; every learning activity is tracked in one place.
  
  
• Data-Driven Decisions: Insights into which sessions are most popular and which digital content supplements in-person training.
  
  
• Operational Ease: Managing hybrid events and CPD logs is now streamlined and audit-ready.
  
  

Impact for the Business:

• Strategic Compliance and Trust: The Academy enables instant reporting on workforce competency and CPD compliance.
  
  
• Cultural Shift: Learning has moved from being a task to a visible part of the organisational culture, fostering engagement and ownership.