Digitalising the Engine Room: How The Duke of Edinburgh’s Award, Snowfish Learning, and HowNow Reimagined Volunteer Performance Support at Scale

How The Duke of Edinburgh’s Award, Snowfish Learning, and HowNow Reimagined Volunteer Performance Support at Scale

How The Duke of Edinburgh’s Award, Snowfish Learning, and HowNow Reimagined Volunteer Performance Support at Scale

570,000+
total content views since initial launch.
96%
of volunteers actively apply their learning in real-world practice 6+ months post-completion.
99%
of volunteers actively recommend the learning pathways to peers.
COMPANY
EMPLOYEES
Headquarters
United Kingdom
INDUSTRY
Youth Development / Education & Charity

The Duke of Edinburgh’s Award (DofE) supports young people from all backgrounds to build lifelong confidence, resilience and skills. In 2025–26 alone, 345,900 young people started their Award, with 589,237 actively participating across 5,023 Licensed Organisations.

Behind that national reach is a network of 38,951 adult volunteers fulfilling vital roles, including Leaders, Managers, Expedition Assessors, Expedition Supervisors and Award Verifiers.

To support this network effectively, DofE needed to rethink more than how volunteers completed training. It needed to rethink how volunteers accessed the knowledge, guidance and support required to perform confidently in their roles.

By partnering with long-term learning partner Snowfish Learning and selecting HowNow as the core technology provider, DofE moved from a traditional training-led model to a continuous performance support approach — creating a more flexible, accessible and consistent learning experience for volunteers across the country.

Reasons for change:

  • Replace fragmented, regionally delivered training with a consistent national learning experience.
  • Reduce the friction created by full-day face-to-face training, travel and scheduling.
  • Move away from front-loading volunteers with large amounts of information before they entered their roles.
  • Reduce over-reliance on experienced volunteers and individual officers as the primary source of institutional knowledge.
  • Give volunteers access to relevant guidance, resources and support throughout their DofE careers — not just during formal training.

Results:

  • 570,000+ total content views since initial launch.
  • 28,264 pathway completions logged across the platform.
  • 96% of volunteers actively apply their learning in real-world practice 6+ months post-completion.
  • 99% of volunteers actively recommend the learning pathways to peers.
  • 89% of learners reported zero missing information required to start their roles confidently.
  • 14,350+ Foundations pathway completions, establishing a consistent national baseline for volunteers.

The challenge

Behind every safe, inspiring, and transformative DofE experience are teams of adult volunteers working in complementary roles. However, prior to 2023, DofE’s volunteer learning model, which had evolved organically over decades, encountered severe structural bottlenecks.

Key Challenges:

  • Regional Fragmentation: Training relied heavily on regional offices running face-to-face sessions using varying local materials and different approaches. Quality depended too heavily on where someone volunteered and who taught their session.
  • High Attendance Friction: Full-day physical attendance, travel expenses, and taking time away from work created massive friction. Cancellations and early departures were routine.
  • The "Firehose" Effect: Newcomers were expected to absorb vast amounts of policy, safety protocols, and operational procedures before stepping into their role. While ongoing one-to-one support was always available through an officer assigned to their Licensed Organisation, the volume of information delivered upfront could be difficult to retain or apply, creating greater reliance on individual officers to revisit and reinforce key information afterwards.
  • Over-reliance on Institutional Memory: Long-standing volunteers effectively became single points of failure, acting as the sole source of guidance and memory for newer team members.

The Pandemic Catalyst: From Immediate Fix to Bigger Opportunity

COVID-19 accelerated DofE’s move towards digital learning. During the pandemic, DofE transitioned its training to half-day and full-day online sessions delivered through Adobe Connect. This created greater consistency in the learning environment, with volunteers joining the same virtual rooms regardless of where they were based across the country.

However, delivery quality remained a consideration, with around 70 trainers delivering the sessions, many of whom did not have training as their primary role.

The experience highlighted an opportunity to rethink the model further. DofE subsequently moved towards self-directed learning through shorter learning nuggets, complemented by 90-minute live sessions. This approach made it possible to provide more focused, accessible learning while giving volunteers greater flexibility in how and when they developed their knowledge and skills.

Rather than simply replicating traditional training online, DofE began building a more flexible approach to supporting volunteers throughout their DofE careers.

The goals

With these challenges in mind, DofE partnered with long-term learning partner Snowfish Learning and selected HowNow as the core technology provider.

The project was built around a fundamental shift in thinking: learning should be treated as a means to an end, with the true goal being confident, consistent and efficient performance in the field.

The project team opened with a fundamental question:

"Instead of asking, 'What training do adult volunteers need?', we asked, 'What support do adult volunteers need to succeed?'"

Two core principles governed every design decision:

  1. Respecting adult volunteers’ limited time.
  2. Helping them deliver the very best Award experience possible to young people.

The resulting goals were to:

  • Create a consistent national baseline: Give volunteers across the UK access to the same high-quality foundational learning experience.
  • Reduce the burden of traditional training: Replace lengthy, front-loaded training with shorter, more focused learning that volunteers could complete around their existing commitments.
  • Support volunteers in the flow of their role: Make practical resources, guidance, checklists and worked examples accessible when volunteers actually need them.
  • Move from training to performance support: Shift the focus from course completion towards helping volunteers perform confidently and consistently in real-world situations.
  • Reduce reliance on individual expertise: Make organisational knowledge easier to access without requiring volunteers to rely solely on experienced colleagues or DofE officers.
  • Enable continuous development: Create pathways and optional SkillBuilders that allow volunteers to continue developing as their responsibilities evolve.

The Solution

Why HowNow?

During technology selection, two traditional, heavyweight enterprise LMS vendors initially topped the shortlist. However, the project team made a deliberate, calculated decision to select a late entrant: HowNow.

HowNow’s architecture was natively designed around contextual search, resource playlists, and performance support rather than static course catalogs.

An integrated cross-functional team combining DofE staff, Snowfish Learning instructional designers, and HowNow technical engineers built, integrated, and launched the core platform and foundational pathways within an ambitious four-month delivery window.

Key Selection Factors:

  • Contextual performance support: Designed around helping volunteers find relevant knowledge and resources when they need them.
  • Resource playlists: Enabled DofE to organise practical resources and guidance around specific needs and roles.
  • Flexible learning pathways: Supported structured onboarding alongside ongoing, role-specific development.
  • Collaborative implementation: DofE, Snowfish Learning and HowNow worked together across instructional design, technology and implementation.
  • Four-month implementation: The core platform and foundational pathways were built, integrated and launched within an ambitious four-month delivery window.

Building the self-service learning ecosystem

To build a solution tailored to a non-contracted workforce, where volunteers cannot be mandated to learn but must want to engage, DofE partnered with Snowfish Learning and HowNow to create a flexible learning ecosystem.

Structured Pathways: Onboarding to Continuous Support

  • Foundations Pathway: The mandatory entry point for every volunteer across the country, with 14,350+ completions. It introduces DofE’s guiding principles, safeguarding, and structure, establishing a single national baseline.
  • Role-Aligned Tracks: Once Foundations is complete, volunteers enter targeted role pathways matching their precise responsibilities:
    • Delivering the DofE4,592 completions
    • Expedition Assessors and Supervisors5,357 completions
    • Award Verifiers2,350 completions
    • DofE Managers1,615 completions
  • Resource Playlists & SkillBuilders: Recognising that not every learning need requires a full module, HowNow hosts maintained "living toolkits", quick-reference safety sheets, worked examples, and checklists accessible on mobile devices during expeditions or local group sessions. Optional SkillBuilder modules allow experienced volunteers to upskill as their responsibilities expand.
  • Blended Human Connection: Self-paced digital modules are augmented by structured, facilitated discussions led by DofE Training Delivery Officers, ensuring volunteers can reflect on real-world scenarios with peers.

Learning that means business 📈

Rather than relying only on immediate post-completion surveys, DofE also carried out a delayed evaluation in October 2025 across 559 volunteers who had completed their pathways at least six months prior.

Immediate surveys assess the learning experience, including the quality and coverage of topics, knowledge checks and final assessments, facilitated discussions, shared resources, and support from the training team — with satisfaction consistently around 90%+ rated excellent or good.

The delayed evaluation provided an additional perspective on how well learning was retained and applied in practice over time, helping DofE understand the longer-term impact of its learning approach.

Measurable Results:

✔ 570,000+ Content Views

Since launch, the platform has recorded more than 570,000 total content views across pathways, demonstrating the scale of engagement with DofE’s digital learning ecosystem.

✔ 28,264 Pathway Completions

Since the May 2023 launch, volunteers have completed 28,264 pathways across the platform, replacing inconsistent regional reporting with a more consistent national picture of learning activity.

✔ 14,350+ Foundations Completions

The Foundations pathway has been completed by 14,350+ volunteers, establishing a consistent national baseline covering DofE’s guiding principles, safeguarding and organisational structure.

✔ 13,914 Specialised Role Pathway Completions

Role-specific learning has generated 13,914 total completions across Assessors, Managers, Leaders and Verifiers, giving volunteers targeted support aligned to their responsibilities.

✔ 86–96% Applying Learning Six Months Later

The delayed evaluation found that 86% to 96% of volunteers were actively applying their learning six months or more after completing their training.

This provided DofE with evidence that the approach was not simply generating course completions, but supporting longer-term application in practice.

✔ 94–99% Recommending Pathways

Between 94% and 99% of volunteers reported that they would actively recommend the learning pathways to colleagues.

✔ 89% Onboarding Completeness

89% of volunteers reported that they had no critical information missing when starting their roles, supporting DofE’s ambition to create a stronger and more consistent starting point for volunteers.

The Impact

• From training to performance support

The implementation has fundamentally altered organisational behaviour and internal vocabulary.

• Vocabulary Evolution

Terms like "Pathways" and "Performance Support" have replaced "training sessions" in everyday DofE operations, reflecting a permanent cultural shift toward continuous development.

• Speed to Active Service

By eliminating physical scheduling delays and administrative onboarding bottlenecks, volunteers achieve confidence faster.

• Direct Mission Reach

Scaling volunteer capacity directly safeguards DofE's national reach, ensuring over 589,000 active young people across the UK receive safe, consistent, and high-quality Award experiences every year.

Voice of the network

Evaluation surveys produced overwhelmingly positive qualitative themes from both brand-new volunteers and decades-long veterans.

"Regardless of where someone joins the DofE network, they have access to the same high-quality learning experience and support, enabling them to become effective in their role much more quickly." — Jackie Bull, DofE Director of UK Operations

"The ease of use, range of materials, resources and support from existing DofE staff all add to the effectiveness of this experience."Thomas, DofE Leader

"The learning process has brought me fully up to date with the ethos of DofE in the current day. Building on my 35 years of involvement, this recent training has been exceptionally positive."— Stuart, DofE Expedition Assessor & Supervisor

"The scenarios and knowledge checks helped me apply the learning to real-life situations. I now feel much more confident in leading and developing our DofE programme and supporting our learners to achieve their full potential." — David, DofE Manager in a post-16 SEN college

"I’ve been a DofE Manager for years, but still found the Manager’s pathway so helpful." Caroline, Experienced DofE Manager

A new model for volunteer learning

DofE’s transformation demonstrates that digitalising learning is not simply about moving training online.

The organisation used the opportunity to fundamentally rethink the role learning plays in supporting a large, distributed and non-contracted workforce.

By shifting from training delivery to performance support, DofE created an ecosystem where volunteers can access structured pathways, practical resources and ongoing development throughout their DofE careers.

The result is a more consistent learning experience, stronger evidence of long-term application, and a model that helps DofE support the people who make its mission possible — at national scale.

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