Existing challenges:
With these challenges in mind, AND Digital began its search for a learning platform that would help the business to achieve the following objectives:
✔ Centralise knowledge and IP into one engaging and accessible learning platform
✔ Support a culture of continuous learning by enabling employees to access the knowledge they need on-demand, and in the flow of work
✔ Support employee onboarding and increase speed to competence
✔ Support AI and Data upskilling to serve emerging client needs
✔ Empower ANDis to share their knowledge and become internal content creators
Other factors in the decision to engage HowNow included the ability to create and host live learning sessions. The platform’s strong reporting and analytics features also helped to seal the deal: “Prior to HowNow, reporting was onerous and time-consuming, says Tara, [...] we didn’t have access to skills data in the way we do now.”
✔ Agile and collaborative partner
✔ Purpose-built to support personalised, skills-led learning
✔ Enables ANDis to create and share their knowledge
✔ Hosts live learning sessions and enables employees to self-book
✔ Strong reporting and analytics
✔ Great user experience
Preparing for launch…
To ensure a successful launch and to build learner engagement, the AND Digital and HowNow teams worked on a collaborative implementation. Tara explains: “This involved lots of consideration around communications and building engagement. A couple of months before the platform went live, we launched an internal comms campaign to let our ANDis know that something big was coming. This included video content to explain the benefits of HowNow and promote its value.”
That was more than two years ago, so how has the partnership developed, and what tangible benefits is HowNow delivering?
Measurable results:
⭐ 75% of employees use HowNow every working day
“Following the recent launch of a high profile learning pathway on AI Enablement, a massive 75% of our workforce now visits HowNow every working day, which is a huge testament to the value it's delivering,” says Tara.
⭐ 50% reduction in curation time (L&D team and SMEs)
By integrating LinkedIn Learning with HowNow, AND Digital has reduced L&D curation time by ~50%. This has simplified the creation of practice-specific learning pathways, increasing efficiency and ensuring that learning content remains aligned to business priorities.
⭐Balancing connection with efficiency: Reducing induction time by 80%
AND Digital has evolved its onboarding from a traditional week-long induction to a single, high-impact learning event. This shift ensures new joiners integrate faster, accelerating connection-building and speed to competence.
⭐Boosting consulting excellence and service expansion
HowNow hosts and curates a large bank of internal content (+1,300 pieces), including consultancy best practices, opportunity highlights, lightning talks, and panel discussions – all of which are personalised by role and mastery level. This targeted approach has increased content engagement and consultant capability, driving faster expansion and diversification of consulting services.
⭐ Supporting strategic alliance growth
HowNow is helping AND Digital to raise awareness of employee upskilling opportunities with industry leading partners such as Snowflake, AWS and Microsoft.
Through targeted certification programmes and rapid skill development, HowNow’s resource curation and promotion is enabling ANDis to deliver advanced, partner-aligned solutions.
🏆 Industry recognition for learning impact
The AND Digital-HowNow partnership is even award-winning!
“The learning and upskilling opportunities we’ve created for our ANDis [by engaging HowNow] have even helped us to win two Learning at Work Week Awards. Thanks to the platform’s data analytics, we were able to provide strong evidence as to how we’re enabling learning excellence.”
AI Ignition Programme
AI upskilling is critical to AND Digital’s future success. To support this, the AND Academy launched a company-wide ‘AI Ignition’ learning programme in 2025. More than 80% of the company’s workforce has now engaged with this content and these employees are on track to complete the programme in Q1 2026.
Thanks to HowNow’s intuitive LXP capabilities, flexible editorial tools and access groups, the AND Digital team has been able to seamlessly stagger content — moving from writers, to editors, and beta testers — before rolling out to the wider business.
The team has also used HowNow’s built-in analytics to monitor adoption of ‘AI Ignition’ in real-time, identifying exactly which learners need more support, and when. The ability to mix SCORM files with native content is also helping to scale highly interactive experiences without technical friction.
HowNow also fits into the team’s daily workflow: “The seamless Slack integration allows us to launch, announce, and provide access to content right where our people work. It’s become a daily habit for over 600 of our ANDis.”
Tara Ryan-Tedford, Learning and Development Lead, AND Digital
